About Stratking Marketing |
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Category: Marketing Services |
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He was previously the Manager Planning and Product Management of First Citizens Bank. In that role he managed the Product Committee and developed or repositioned credit cards, deposit, investment products and provided marketing support for the first internat banking service in the Caribbean. On a day to day basis he managed the bank website. He attended the IBM, Web Marketing and Intelligence Course. In 2000 contributed to a 29% increase in Group profitability. In 2011 contributed to the commendable turnaround of Retail Banking after coordinating the implementation of a CRM and customer profitability system. Stratking Advisory Services provided marketing support to RPA Canada in their rebranding to PBA Canada and helped with the design of the new PBA Canada website. |
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