If your goal is to increase traffic to your business for the long-term, starting with organic white hat SEO should be a no brainer... Why risk getting your website penalized, or worse, erased from Google all together by gambling on shady short-cuts? Instead, an effective search engine optimization strategy focuses on creating content that is not only optimized for search engines, but also optimized for engaging human visitors. Quite simply, modern SEO is not just about getting people to your website, but keeping them on your page, and convincing them to buy!
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