Making your site more visible on search engines like Google and Yahoo is the goal of SEO consulting. As an example, if your company is selling cheap glucometers online, you'll want to show up on the first page of Google or Yahoo when someone searches for "cheap glucometer" in the search bar. If you don't know how search engines like Google and Yahoo determine page rankings, you won't be able to succeed. Because of this, an SEO Consultant should give you a thorough but understandable briefing before you give up if your site doesn't appear on the first page of search results.
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